Benefits of Proper Pricing
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Faster sale:
When your home sells faster, you save carrying costs, mortgage payments and other ownership
costs. A quicker sale creates less inconvenience for you. If you've moved before, you know the
energy it takes to prepare for showings: keeping the home clean, making child care
arrangements and altering your lifestyle.
Proper pricing reduces these demands on you, by helping your home sell faster. At market value
your home will gain exposure to more prospects who can afford the price. Sellers who list at a
high price are looking for that one buyer who will pay it. Sellers often do not realize that they
have discouraged many potential buyers who could have afforded the home. The final sales
price is probably one that will be affordable by more purchasers. This is because sellers many
times accept a much lower price at a much later date since that one buyer willing to pay the
higher price never comes.
Increased salesperson response:
When salespeople are excited about a home and its price, they make special efforts to contact all
of their potential buyers. Knowing that it is priced properly for its market, they expect it to sell
soon and encourage their prospects to act quickly. Their excitement is contagious!
Better response from advertising and sign calls:
Ad calls and sign calls to Realtors turn into showings when price is not a deterrent. Most serious
prospects are well educated about asking prices in the areas they are seeking. They will not
waste their time on a home they consider overpriced.
Higher offers attracted:
Buyers fear they might lose out on a good home when it is priced right. They are less likely to
make "low ball offers". Better pricing attracts multiple offers, too!
Means more money to sellers:
If a home is priced right, the excitement of the market produces higher sale prices. You net more
both in terms of actual sale price and in less carrying costs.
Laverne Toivonen, Realtor / Owner
RE/MAX First Coast of Georgia Realty
4491 Highway 40 E, Suite A
St. Marys, GA 31558
Each Office Independently Owned and Operated
Office: 912-576-9339
Cell: 912-552-5131
Fax: 912-576-9335
Toll Free: 800-576-6779
Home Office: 912-882-6403
E-Mail: MrsT@SEGeorgiaHomes.com